Life is Good is a positive lifestyle brand with the mission of spreading and growing optimism. My role as the Production Art Director has been leading a large team of artists to create product that elevates our brand message. With a focus on diverse artwork, trend forward color, and playful patterns & placements, we aim to create apparel and accessories that resonate with a large audience since, first and foremost, optimism should be for everyone. Please enjoy some of my favorite product highlighted below.